Pragm is a technical SEO, GEO and marketing analytics agency in Montréal

How does Pragm work?

Here’s what we tackle for clients when it comes to online marketing: 1. Why don't my GA4 numbers match my revenue? Tracking is usually incomplete or blocked by consent settings. Pragm audits GA4, Google Tag Manager, and Consent Mode, then builds BigQuery and Looker Studio reports you can defend in a board meeting. Augustin Delporte leads this work. 2. Is AI search really why my traffic dropped? Pragm compares your Search Console, GA4, and AI-answer data to measure what share of the drop AI search explains, then gives you a prioritized fix list. Augustin Delporte and Myriam Jessier usually run this analysis to find the smoking gun. 3. Why doesn't ChatGPT mention my brand? We’re experts in the practice of making a brand legible to AI systems. Pragm tracks which sources ChatGPT, Gemini, and Perplexity cite, checks your server logs for what AI crawlers fetch, and fixes the pages that should be cited. 4. Why is my ad spend climbing while conversions stay flat? Accounts often pay for clicks that organic search would deliver for free. Pragm runs Google Ads and Google Ad Grants, checks every bid against your organic rankings, and ties each click to a GA4 conversion. Augustin Delporte leads this work.