Dashboard, Custom Reports and Analysis Services
Pragm excels at making your data accessible to all your team and partners, providing the right context and explanations to properly read and interpret it so that you keep being data-driven. This outcome requires a careful and collaborative strategy aiming at building custom dashboards, custom reports and AI automations to perfectly respond to your operational needs. We even provide analysis services if you need experts to look at your data and generate in-depth analysis. AI can also be used (this is an option) for automated analysis and alerts. We tend to go for Google Data Studio (formerly called “Looker Studio) dashboards and Google Cloud, but we can work with any solution already used in your ecosystem like Tableau, PowerBI and more. We can even develop custom solutions in Python, with PWA and more.
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Our Dashboarding and Analysis Services at a Glance
Dashboarding, Monitoring and Data Analysis Services
Custom Dashboards Creation
Pragm creates the strategy of data visualization and delivery which fits your needs. Vulgarization, context… everything is possible, this is a matter to perfectly identify your requirements and the best way to build the perfect solution.
Custom Reports and GA4 Reports Customization
Custom Reports and GA4 Reports Customization Sometimes, it is more a matter of having the right reports (Standards and/or Explorations) directly in Google Analytics 4 so that you can run your own analysis on the data that matters to you. This is also something we do for our clients.
Reporting and Alerts Automations
We can build custom reports and data delivery methods, which can even include alerts and anomaly analysis using AI. We can use many types of delivery solutions such as Teams, Stack, emails, PowerBI… as well as pretty much any AI model (Claude, Gemini, Copilot…). The goal is to send the important information when it matters, to the right persons, the right way.
Data Analysis Services (Including AI Generated Analysis)
If you need specialists to analyze your data and provide in depth analysis, this is also something we can do. Of course, context is key, as much as your KPIs. So a preliminary strategy needs to be developed, but this is part of the process. We can also build pipelines to deliver AI generated analysis (fully or semi proactive, or based on pre selected scopes).
Dashboard and Reports Debugging
It happens that our clients have old broken dashboards or reports that they desperately want to keep alive. We can bring them back to life or rebuild them in a more modern way. We will always advise you on the best route to choose. We work with all the solutions out there, including simple (or complex) Google Sheets or Excel.
Consulting
We are a consulting firm. This means that you can always contact us to get advice to fine tune, build or strategize your dashboards, reports, analysis ecosystem and much more. This is a great option for web agencies or companies with very sporadic needs and an already very knowledgeable internal team, or simply to get additional help after having worked with us or other specialists.
Data Studio Training
We are used to train marketing specialists to use Google Data Studio to build dashboards and reports with various needs such as multi source data visualization, building calculated fields, complex data blending and more. We provide training for every level of expertise and any sort of company. If you want training for other tools than Data Studio, you can always contact us to ask if this is something we are interested in doing.
Our Ad Grants TrainingsDashboards, Reports and Analysis for Google Ads and Campaigns
Of course, we can build reports, dashboards and generate analysis (with the option of using AI) for pretty much any marketing topic (general web analytics, SEO, SEA, PPC, social media, behavioral… data). But we know how critical it is to have a strong handle on your paid efforts data to take the best decisions possible. We can build dashboards and custom reports (directly in the paid services platforms) which allow to quickly and easily access all the critical data you should monitor and act on. If you want to go deep, data exports to BigQuery is usually the way to go. It opens the door to AI automations, analysis and monitoring, as well as custom bidding, data blending and more.
Why Pragm is Qualified to Help You With Your Data Analysis
At Pragm, we are not only data specialists. We’re also marketers specializing in SEO, SEA (SEM) and GEO. We are inherently data-driven. We use data everyday. We fully understand data and what to prioritize. Coupling this sensibility, experience and knowledge to the data expertise we expose in this page is a formidable weapon to push you further.
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FAQ
Why do I need custom dashboards and/or reports?
Web Analytics built-in reports or dashboards usually don’t perfectly address your data analysis needs. They are often cluttered with useless information, missing key metrics or dimensions, or are too heavy or too light. They also usually don’t show custom events / dimensions / metrics / user properties that you would want to use and that are unique to your setup. Finally, they are usually designed for specialists which is not ideal for data vulgarisation and simplification of executive teams, for instance. Custom dashboards and reports allow you to have better data access and understanding, while displaying the right information.
Does Pragm have experience designing and building dashboards and reports with solutions other than Google Analytics?
Yes, we work with many other data sources, from the Google ecosystem (Google Search Console, Google Ads, Google Sheets, BigQuery…) and from other solutions like SEMrush, Ahrefs, SE Ranking, Meta, X, LinkedIn and more. Technically, everything is possible!
Can Pragm take over our data analysis?
Yes, but we will often require as many details as possible regarding your marketing efforts, and all the other marketing and technical events that could provide key contextual information to better read and understand your data. We speak web analytics dimensions and metrics, we understand the vocabulary and their meaning, we therefore can add this expertise for better data analysis and exploitation.
Can you work with data warehouses, custom data pipelines and other complex custom architectures?
Yes, if you provide the proper documentation and the required access and permissions, we can work within any ecosystem. We can help act as consultants and advisers and/or only work on the less sensitive part of your ecosystem and collaborate with your teams for the rest. We are flexible to make sure we can provide as much value within your technical and governance constraints.
What type of data can you analyse and provide visualization solutions for?
Technically, all types of marketing data and even more. We for instance built a dynamic data collection and visualization solution to track page speed performances of a batch of curated pages. For this project, we used the PageSpeed Insights API with Data Studio and BigQuery.