SEO Expert Training and Courses
With over 15 years as SEO strategists and trainers, we constantly stay ahead of industry shifts. That continuous involvement is why marketers from every background trust us to sharpen their skills. We build our Search Engine Optimization courses around your specific goals. Reach out today to customize a training plan for your team.
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Our SEO Trainings at a Glance
SEO Expert Trainings for Every Level
Search Engine Optimization for Beginners
We train entrepreneurs, web agency specialists and all other students who want to learn the up to date SEO basics. Whether you want to become an SEO expert or discover how to optimize a website or a webshop, we’ve got you covered. Because Search Engine Optimization is complex, we make sure that all of our courses include all the topics that will be useful for you. What our SEO beginner’s trainings can include:
- Introduction to content for SEO
- Technical SEO 101
- How backlinks work
- The best SEO tools to start from
- Keywords analysis basics
Advanced SEO Courses
If you want to go in depth and learn everything you need to know about Search Engine content, technical and/or authority optimization, we can also provide the tailored course you need. Over the years, we’ve upskilled dozens of in-house and agency teams to industry-leading standards. As daily, high-level SEO practitioners, we know exactly what it takes to elevate your team's abilities. What our SEO advanced trainings can include:
- JavaScript for SEO
- How to conduct a complete SEO audit
- Advanced backlink analysis
- Backlink opportunities discovery courses
- BigQuery In-depth Data Analysis
- AI automated SEO workflows
- AI custom SEO tools
- Advanced internal linking strategies, techniques and tools
- Logs Analysis
- SEO reporting and analysis
- Tool specific trainings (Screaming Frog, Semrush, SE Ranking, Ahrefs…)
Technical Courses
Myriam and Augustin are both highly technical experts who trained developers teams to master JavaScript for SEO, log analysis and many other complex SEO technical related topics. If you have very specific training needs, or if you want to dig into technical SEO, contact us to discuss it now. What our technical SEO trainings of that type can include:
- SEO for JavaScript
- Bot activity analysis and optimization
- SEO and PWA (React.js, Vue.js…)
- Speed Optimization for SEO
- Images optimization
- 3xx, 4xx and/or 5xx errors handling
- Rendering optimization
- Budget crawl optimization
SEO Content Courses
We regularly help writers across every niche—from tech and travel bloggers to technical writers—master modern SEO standards. Whatever your field, we know how to optimize content for it. Augustin is a former journalist and Myriam an avid writer themselves. They can perfectly convey their experience to beginners or even experts who need an SEO twist. A lot of tips and tricks await you! What our SEO content trainings of that type can include:
- Keyword research
- Introduction to entities, clusters and more
- How to structure a text for SEO and GEO
- How to use Headers
- The importance of internal linking
- Readability and n-grams
- Helpful content directives
SEO Reporting Training
Tracking performance and KPIs is essential for driving an effective, data-driven SEO strategy. You need fast, seamless access to the right metrics to make informed decisions. We teach you how to efficiently consolidate and gather your data and connect it with dashboarding solutions. In our courses, you will also learn how to create efficient visualizations. What our SEO reporting courses of that type can include:
- General data visualization good practices
- Data consolidation, blending and other techniques to make your data more relevant
- Introduction to your data sources of interest
- Using Google Data Studio to build efficient SEO dashboards
SEO/GEO Courses
As search evolves, modern SEO and GEO go hand in hand. We offer flexible training options—from incorporating AI and GEO search concepts directly into your SEO course to leading targeted AI workshops. You choose the focus. Ask for your SEO + GEO training today.
SEO Workshops for Teams
We train in-house and agency SEO teams. Contact us to co-design a training program perfectly tailored to your team's needs.
Why Should You Be Trained by Pragm to Learn SEO
Backed by 15+ years of SEO experience, Myriam and Augustin have trained diverse audiences worldwide. From leading university courses to speaking at premier global events like BrightonSEO, we bring deep expertise to every training program. Be next improving your SEO skills with us!
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FAQ
Why should I choose one of Pragm’s SEO trainings instead of online courses?
With our courses, you benefit from tailored trainings with the ability to engage with your senior SEO teachers. This is not something you will get with any pre-made online training.
Can I get a grant for my SEO training?
Yes, if your company is located in Canada. Pragm is incorporated in Quebec.
Can you train me or my team in-person, in our offices?
Like all our courses, our SEO trainings can be online or in-person. We prioritize online sessions for many reasons, but please contact us for specific requests.
Which course will better fit my SEO skills and knowledge?
We need to assess your SEO current expertise and your personal or team goals in order to recommend the right training.
How much time do your SEO courses last? How long are your sessions?
Since we offer custom courses, it all depends on the SEO topics and skills you want to develop and focus on. We need to discuss your needs so that we can offer a course plan and provide all details.
Do you provide any SEO practical exercises? Are your courses only theoretical?
We always aim at providing actionable trainings. This means that we always aim at providing practical cases and exercises. But ultimately, it all depends on what you want in your tailored course sessions.
Can we receive our session recordings?
Yes, all our SEO courses can be recorded if they take place using our Google Meet account.
Can you help me with specific SEO topics that you don’t really mention that I want to learn from?
Absolutely. In this page, we only listed the most common SEO topics our courses cover. We often provide on-demand super specialized courses.
In your trainings, do you use only some specific SEO tools? Do we need to pay for those tools?
We use a variety of SEO tools, and this list constantly evolves depending on our needs and the industry trends. We tend to use the solutions that we use during our everyday job. But we can create custom courses based on other tools on-demand (we may however charge additional fees or ask for your credentials).