Web Analytics and Google Analytics 4 Experts
We help you get your data straight. We’re specialized in Google Analytics 4 (GA4) and have experience with other solutions such as Matomo, Piwik, Fathom and Amplitude. Data is absolutely critical so that your organization can understand your marketing stack efficiency, and knows better what works and what doesn’t. But for your analysis to be correct, your web analytics solutions need to be properly implemented and setuped. They also need to be customized in order to track the interactions and information you need. From AB testing to tracking strategy, without forgetting GA4 and Google Tag Manager audits, we offer all the specialized Google Analytics 4 and web analytics agencies services.
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Our Analytics Services at a Glance
Web Analytics and GA4 Services
Tracking Strategy
We share our experience and expertise to build a tracking strategy which aims at collecting all the data you need for your analysis and take data driven decisions in the most efficient way. A tracking plan is needed, new events will be planned, as well as custom dimensions, user properties and more. We build a strategy together to make sure the data you get is what you need, how you need it.
Google Analytics 4 (GA4) and Google Tag Manager (GTM) Setup
If you are launching with a new website, an e-commerce, lead generation or other type of platform, we can create the strategy and complete the whole setup from start to finish. This way, you are sure to get accurate, reliable and relevant data on day 1. This is usually best practice to onboard us during the development process.
GA4 and GTM Audits
Take advantage of our extensive experience and knowledge of GA4 and GTM to review your existing setup and configuration. We provide complete audits or targeted analysis to solve specific issues which bother you. Our audits are action-oriented, we provide clear guidelines to improve your tracking and whenever possible use additional features to go further.
BigQuery, Server-side GTM and Warehouses
If you want to take full advantage of the BigQuery exports, blend data with external sources, prepare and process your data (either directly in BigQuery with a CRM connection or with Firestore for instance, or using server-side GTM)... we are here to provide our Google Cloud and GTM expertise to develop, test and maintain your new ecosystem.
BigQuery and Data Engineering ServicesDashboarding and Automations
Having easy, readable and vulgarized access to your data may be the most important single thing you need to focus on. We are here to help! We can develop dashboards, custom reports and event automations to develop alerts, AI analysis and more. By default, we choose to work with Google Data Studio, but we can use other platforms of your choice like PowerBI or Tableau.
Dashboarding ServicesConsulting
Some of our clients just want to “pick our brains”. We can provide on demand collaboration to plan work sessions whenever you need assistance from specialists.
Training
We’ve been providing Google Analytics 4, Google Tag Manager and Google Data Studio trainings for years. We’ve in fact trained specialists with GA4 as soon as 2020, right after its full release to the public. Our training is customized to your needs and level of expertise. We need to first assess your expectation before offering a detailed workshop plan and estimate.
Our GA4 TrainingsConversion Tracking and CRM Integration
Your tracking is also paramount for your paid efforts. You need to provide accurate and relevant conversion data to feed AI for better results. We help build a strategy and implement it for Google Ads and other advertising platforms using tools such as GTM. Connecting and blending your CRM to your data pipeline or infrastructure could be essential for this process. This is something we can do for you, and not only for conversion tracking and bidding.
Why Pragm is Qualified to Help You With Your Tracking
Myriam and Augustin have been using Google Analytics for more than 15 years. As a former web developer, Augustin loves the technicity and complexity of GTM, BigQuery and other solutions aiming at data governance, optimization and processing. We have experience training, strategizing and helping companies and Non profit organizations of every size and types, always with your objectives and operational reality in mind.
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FAQ
Do I need to choose Google Analytics to track what’s going on my website and my marketing efforts?
No. And we can help you with other platforms. Google Analytics is the cheapest, most documented and popular solution, that is why most organizations choose to work with it. But you have many other options like Piwik, Fathom and Amplitude. It all depends on your needs, budget and how you plan on using the solution.
Do I need consultants like you to manage or help with my web analytics solutions?
We can help you in many ways, including training, auditing or full strategies. It all depends on your current challenges and needs, as well as your existing stack and situation. All our services are customized for each of our clients.
Do I need to use Google Tag Manager?
No, not necessarily. You can use other tag management systems or even use none if you don’t need one. Tag management systems are very helpful to make adjustments and customize a tracking implementation, but they’re not always needed.
We have a very simple and minimal Google Analytics installation and setup, do we need an audit?
If no customization was applied, no. We can build from this “vanila” setup to reach the chosen strategy.
Do we need to work with you on a retainer or for a long collaboration?
No, some of our clients just need a GA4 audit and that’s it. Our collaboration needs to address the issues and needs you have.
Will I be able to use the provided web analytics solution once you’ve done your job?
We can provide services on a regular basis to provide support. But if you want to be 100% autonomous and be able to handle the solution you chose and the data we built together, we need to pick a collaboration that aims at giving you all the tools and knowledge to do so. Trainings and/or dashboards may be needed, for instance.