Pragm Blog
The Pragm blog shares what our team has learned from over 100 client projects since 2018, covering GA4, Google Tag Manager, BigQuery, technical SEO, GEO and Google Ads.
Install the CMP CookieYes with Google Consent mode enabled
Learn how to effortlessly and rapidly install the CookieYes consent management platform on your website with our step-by-step guide.
Small Budget, Big Impact: How Folks HR Outshines International Competitors in the B2B HR SaaS Space
Discover how Folks HR became the go-to choice for Canadian SMBs in part thanks to an international SaaS oriented SEO strategy.
How does ecommerce tracking works with GA4
If you have an online shop, you probably want your ecommerce data to be available in Google Analytics 4. In this article, we explore how this implementation works.
Understand Google consent mode for GA4 and Google Ads
Discover why you should use Google Consent Mode, how it works and how to implement it. Level up your consent mode solution with Google Analytics.
Why is BigQuery data different from the one you see in Google Analytics 4
Dive into why the data exported from Google Analytics 4 in BigQuery is different and why this is good news for you and your analysis.
Automatically export your GA4 data to BigQuery
Discover how to set up a Google Analytics 4 property to automatically export data to a Google BigQuery project. Follow the steps shown here.
Pros and cons of using BigQuery for data analytics
Discover why BigQuery is the tool you need to push your data analytics forward, with GA4, GSC and other tools. Get to know the solution's pros and cons.
Leveraging GA4 for Content Marketing Analysis and Strategy
Learn how you can use GA4 for content marketing analysis and strategy. Transform data into actionable insights and tailor content to audience desires.
Unpacking the Cognitive Biases that Drive SEO Content Creation
Suggestions on ways to leverage some cognitive biases to improve content marketing strategies by highlighting 5 cognitive biases
A guide to regular expressions for regular SEOs
This is a survival manual for those who are scared of regular expressions. Copy/paste your way to glorious keyword analysis and reporting with us!
Our Best SEO Content Tips for Copywriting: How to ahead in the rankings
Feel free to make these your own! We want you to improve your online content and tell you how to do it, one tip at a time.
Avoid the most common mistakes we see with Shopify SEO
SEO isn't difficult to implement. Here’s how to avoid the most common SEO mistakes people make with Shopify. Stay-up-to date with best practices.
Revitalize Your Content Strategy: Handling Content Decay
Addressing content decay is essential to facilitate growth and regain website momentum. Outdated content can adversely affect the user experience.
How to pick the best SEO tools for your agency
Here's how to make sure you get the best tools (free and paid) for your SEO agency. We wrote this to help the agencies we train decide which tools to use.
How to use Google Analytics annotations
This is a very useful feature in Google Analytics that few people use. Here’s how to get started with them to improve your data analysis.
Online advertising tips for local business owners
Local targeting is key for business owners who want to get more visibility and more clients near them with online advertising.
Google analytics metrics and dimensions definitions for beginners
Here are easy to understand definitions for most of the important terms you will find in the Google Analytics Universal and Google Analytics 4 interfaces.
How to Classify Search Intent
Google's search is now more effortlessly attuned to users' needs. Here's how to leverage this new SEO reality when creating content.
How to find and use semantic words to improve your SEO
Here's how to find secondary keywords that are used to build a semantic field for your content to help you improve SEO.
How does a marketing funnel work?
Online conversion funnels: how to understand them, use and optimize a conversion funnel in your online marketing strategy.
How do I download keywords from Google Search Console?
You can download your website's keywords for free from the Google Search Console. Here's a tutorial with step-by-step instructions.
How to create Google Analytics 4 events with Google Tag Manager
Here is an up-to-date, step-by-step tutorial to show you how to create Google Analytics 4 events using Google Tag Manager.
Google Ad Grants: Expert Advice for Nonprofits
Google Ad Grants is a free program to help non-profits reach more people with their advertising. Here are some expert tips to help you figure it out.
Changing Your WordPress Theme Can Affect SEO
Making changes to your website can have a negative or a positive effect on your SEO performance. Here are the SEO implications of a WordPress theme change.
Google Analytics UTM parameters explained
We explain UTM links: how to create them, use them and analyze the data in Google Analytics. This is a useful guide if you want to figure UTMs out.
Granting Access to Your Google Ad Grants Account
Get all the information and details you need to add or remove users and change their permissions in your Google Ad Grants account.
A no nonsense guide to SEO copywriting
Are you tasked with vague directives of improving the SEO of your content? Here is a concrete guide to help you figure it all out.
Should you use a carousel on your website?
Carousels are one of the worst things you can have on your homepage. Here is a simple explainer article to help you convince colleagues not to use them.
Successful Web Strategy in 2022
We hear a lot about AI, machine learning and blockchain. Here are the real things that will help make or break your online marketing strategy this year.
How We Optimize for SEO and Page Experience
SEO goes through so many optimizations and is based on so many factors that it is easy to get lost. Here’s how we make sense of it.
How to your about page or author bio: Google EAT SEO Tips
Google doesn't want to show pages that share uneducated advice. Here's how to write an optimized about page to improve EAT.
5 ways to help you get fresh ideas from your old blog content
Your past content ideas are still valuable. Don't let them go to waste! Repurpose your old blog posts for a brand-new audience.
You Should Avoid DIY SEO Optimizations, Here's Why
Read this article to figure out if it's time to bring on an expert to take really optimize your website for search engines.
How to improve EAT on your website
Google wants to be as certain as possible that they are recommending sites that display a high level of expertise, authority, and trustworthiness.
Improve Your SEO content With Readability
We have some tried and tested tips to improve the readability of any online content. It's easy to do, you just need to know a few things.
How to find a good SEO consultant? Tips to hire a good SEO expert
If you want to find the right fit for your business, you need to figure out how to evaluate each potential SEO consultant by asking the right questions.
How do you do a DIY SEO keyword research?
This is part of the DIY SEO series on our web agency blog. It's a no BS article about how to handle your keyword research process.
Making Your Documentation SEO-Friendly
Here are some things you should do to ensure your content is easily findable by humans and search engine bots like Google bot.
How do I alt text a product image in my Shopify store?
Alt texts provide a description of the content of an image for search engines and website readers. They are great for ecommerce SEO.
How do I get an SEO job with no experience?
If you want a job in SEO, it's possible with some hard work and a little ingenuity. You don't always need agency experience.
Questions You Should Ask Your SEO Expert
Key questions you should ask your next SEO consultant before hiring them to optimize your website's SEO strategy to generate organic traffic.
CLS : deep dive into one of the core web vital metrics
This is something from the technical SEO side of things: cumulative layout shift is a metric to help you figure out how visually stable your page is.
How to write a title and meta description in Shopify
Here's how to include your keywords in the meta description so the text in search results and stands out and gets people clicking.
SEO for Food Bloggers: here's how food blogs do SEO
No complicated code, no outdated advice, we are taking the time to share what we've learned after years of optimizing WordPress food blogs.
Easy DIY SEO Tips For Food Bloggers
Food blogging is one of the most competitive niches on Google. Here are some useful tips to help you rank your recipes and articles.
Freelance SEO Glamour: Our Brand Photos Tips
Ever try to see what an SEO freelancer looks like? Let me give you an idea: two disembodied hands on a laptop in a random coffee shop. That’s not us.
Google Images SEO Best Practices, Tips and Advice
Image Optimization Key Takeaways From an SEO Conference: Here Are Some Tips And Best Practices to Improve Your Image SEO.
Google Analytics Metrics to Measure UX Success
Measure and improve user experience with Google Analytics. Here are the most important user metrics to analyze as a UX designer.
Google Analytics Glossary for Beginners
Need some help figuring out some things in Google Analytics? We've got you covered with this comprehensive Google Analytics Glossary.