Google Ads and Ad Grants Training
It all started with Google Ads (formerly called “AdWords”) for Augustin. And he’s been teaching Google Ads and Ad Grants for more than 10 years now. He knows the tool very well since he uses it almost everyday and manages accounts as well as campaigns of all sorts. Our custom Google Ads and Ad Grants trainings will help you learn the essential and/or level up your skills. We design our courses specially for you.
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Our Trainings at a Glance
Expert Google Ads and Ad Grants Trainings
Google Ads for Beginners
If you are new to Google Ads (or Ad Grants). Or if you want to revisit how the tool works, as well as its key features. A Google Ads for beginners course is the best fit for you. We customize our trainings to make sure to cover all the features you want to explore or need. We can also base them on your data and account, this can help you better contextualize what you will learn. What our Google Ads / Ad Grants beginner’s trainings can include:
- How Google Ads / Ad Grants works
- Interface walkthrough
- Exploration of the key features
- How Google Ads uses your budgets
- Checklist and demo on how to setup a campaign
- How ad copies work
- How keyword targeting works
- Introduction to keywords research
- Introduction to audiences
- Other targeting options
- Introduction to ad assets
- Introduction to conversion tracking.
Advanced Courses
We also train experts or marketers who want to go further after having hit their ceiling. You can come to us with your list of must have new skills or we can suggest new ones you could develop. Google Ads features a lot of different types of campaigns, can connect to many platforms, and is in constant evolution. With our advanced courses, you can learn much more and do a lot more. What our Google Ads and Ad Grants advanced trainings can include:
- Audiences in-depth exploration
- Built-in AI features
- AI campaign types in-depth analysis
- Create ad copies with AI
- Advanced optimization reports, analysis and techniques
- Advanced targeting
- Google Ads Editor
- Mastering conversion tracking
Google Ads Optimization and Data Analysis
Many of our clients actually want to focus on how to manage and optimize their campaigns in their day to day operations. All of that while better understanding the metrics and data provided by Google Ads or Ad Grants. We are data specialists, we can help you access key information more easily and efficiently. We can also teach you how to create routines and workflows to track your performances, make better decisions and actually improve your campaigns’ performances. What our trainings of that type can include:
- Exploration of key reports to use for optimization
- Key metrics exploration and explanation
- Custom reports and dashboards
- Scripts and rules for automation
- Routines and roles
- External tools that can help
- Advanced features for better results
- Conversion tracking optimization.
Ad Grants Courses
Google Ad Grants has its specificities. If you really want to focus on how to set up and use an account of this type, a dedicated custom course is the best choice. Our Ad Grants trainings focus on the up-to-date Google requirements, as well as on the best practices and tips and tricks to get as much as possible from your account. What our Google Ad Grants trainings can include:
- All the Google Ads features you need to explore
- Google’s Ad Grants specific requirements
- Automations and KPIs to keep your account compliant
- How to optimize your campaigns to get the best results
- Best practices for ad copies and keywords
- Available campaign types
- Mastering conversion tracking for Ad Grants.
Why Should You Be Trained by Pragm to Better Use Google Ads
We have extensive experience with Google Ads and Ad Grants. We worked in-house, in web agencies and as consultants for more than 10 years to manage accounts of all sorts and size. From lead gen to e-commerce Shopping campaigns loaded accounts, we saw it all. We share our experience of how to optimize your performances and your budget, but also how to use your time efficiently, create automations… so that you get the most of your Google Ads or Ad Grants account.
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FAQ
Why should I trust Pragm instead of an online course?
Our courses are tailored based on your needs and data. They also allow direct interaction and communication with your teacher (Myriam or Augustin). In other words, they are the best way to learn efficiently and quickly to use Google Ads and Ad Grants, as well as to get new advanced skills.
Can your Google Ads or Ad Grants trainings be grant-funded?
Yes, for companies in Canada. Pragm is incorporated in Quebec.
Do you only provide trainings online?
By experience, video conferences offer the best experience to our students. They allow you to work on your account simultaneously if you want. And they make recordings easier. But we can offer Google Ads or Ad Grants trainings in person on demand. Please contact us to discuss an opportunity.
Should I choose a beginner or advanced course?
We need to discuss your current expertise and how much you want to level up. The goal is to fully assess where you currently are and where you want to go.
How long your Google Ads trainings usually last?
It all depends on the different topics you want your custom Google Ads / Ad Grants to cover. We usually want to avoid sessions which last more than 2h. And 3h courses are generally a minimum to be able to make a difference on your expertise. Our courses are custom designed, contact us to decide!
Can your courses include demonstrations and exercises?
Absolutely. It is actually essential if you want to go further. But we decide together and we need to plan time for this practical part. Google Ads (and Ad Grants) is a complex platform, being able to test your new skills certainly helps.
Are your Google Ads trainings recorded?
Yes. We provide the recordings of our Google Ads and Ad Grants trainings. However, if you want to use your own video conference system, you will be responsible for the recording of the sessions.