Web Agency Ad Grants Services for Non Profits
We offer web agency’s full Google Ad Grants services to help you build or optimize the most efficient campaigns to drive traffic and conversions for your organization. Ad Grants can be incredible for a Non Profit. Having up to USD10,000 per month Google Ads traffic and conversions for free, is a big advantage. But to do so, you need to play by Google’s rules and know how to leverage a platform which has its own particularities. We are Ad Grants experts with more than 10 years of experience with the platform and used cases with NGOs from Canada and the US in different fields.
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Our Ad Grants Services at a Glance
Ad Grants Services
Ad Grants Account Management
Many of our Non profit clients simply don’t have the human resources to manage their Ad Grants account themselves. This is why we manage their account, often in combination with other services like Web Analytics or PPC consulting and strategy. This is a great way to get the best results on the cheap side, while staying compliant with Google’s requirements.
Google Ad Grants Account Creation
If you are not already part of the Google Non Profit program or if you just didn’t request an Ad Grants account yet, we are here to help. We can even create the strategy, build the campaigns and set up the tracking to get you started. Because the beginnings are always rough, take time and knowledge!
Consulting
If your goal is to get advice, being shadowed in order to gain confidence and efficiency, you can also hire us as consultants and plan some work sessions to build campaigns, ads, assets… or optimize your existing Ad Grants campaigns. This is often a very efficient formula for organizations who want to regain or retain ownership with full confidence.
Conversion Tracking
Conversions are especially important for Ad Grants accounts. They help you drive results, but also train Google’s AI to generate more visibility and traction. This is why you may need our assistance to review or set up a tracking which reflects your objectives and feed the data AI needs. This is a complex balance which is important for your success.
Dashboarding and Automations
Creating automatic rules and scripts can help you better manage your account and constantly stay compliant with Google’s requirements. We are here to set this up and create a strategy to create those automations and allow you to monitor some vital aspects of your Ad Grants account.
Ad Grants Account Audits
One of the biggest challenges with Ad Grants (and even regular Google Ads) accounts is that they have a lot of historic adjustments and settings which can pile up over time. This is especially problematic when different team members or agencies / partners / consultants take charge throughout the years. An audit is a great way to get a better understanding of where your account stands and what are the optimization opportunities.
Training
Along the years, we have trained many Non Profits to allow their teams to manage with confidence their account by themselves. The goal is to give them all the tools and knowledge to take ownership and avoid having to depend on Ad Grants agencies or other partners.
Our Ad Grants TrainingsPaid campaigns and Ad Grants
Did you know that, as a Non Profit, you have the right to have Ad Grants and paid Google Ads accounts? Yes, Google allows you to use both. And having the two types of accounts can actually offer big advantages to offer your Non Profit the best visibility on Google’s networks. We are also specialized in Google Ads and help several Non Profit organizations to create strategies and optimize both paid and Grants accounts. We can do the same for you.
Why Pragm is Qualified to Help You With Your Ad Grants Account
PPC is Augustin’s first specialization in web marketing. He started professionally to create strategies and manage campaigns on Google Ads, Facebook Ads and other platforms in 2013. He continued this work in the various web agencies he worked at, before offering the same services at Pragm.
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FAQ
Do I Need a Specialist to Manage Your Ad Grants Account?
Ad Grants has its own rules, so you need someone who has the knowledge and experience to manage such an advertising account.
How Can I Spend the Available USD10K Each Month?
Your goal shouldn’t be to spend all that budget but to get as much visibility and conversions from Ad Grants as possible. By using all the available campaign types, proper targeting settings, as well as proper keywords targeting, you can achieve the best results.
How Do I Get an Ad Grants Account?
If you are eligible, you can request one using the Google Non Profit program. We can help you going through this process.
Can I Lose My Ad Grants Account?
If you don’t comply with Google’s requirements, your account can be suspended. But you can request its reactivation. We can help you optimize your campaigns and settings to make sure that you fully comply with Google’s expectations.
What Results Can Pragm Allow Me to Reach with Ad Grants?
It all depends on your current situation. If you don’t have an account, you can get a huge visibility gain using Ad Grants. If your existing account can be further developed and optimized, that your conversion tracking is not optimized, we can definitely get you a great boost.