Advanced Tailored Google Ads Services
Calling Pram a Google Ads agency in Montreal is not perfectly accurate because we’re not an agency and that we’re globe trotters! However, we have more than 15 years of experience with Google Ads, we have been and are managing accounts of many types and sizes for any type of objectives (conversions, visibility…) and companies located all around the world. From AI (Performance Max and Demand Gen) to Search campaigns (at the AI Max era), as well as Video campaigns, we are here to help you get the best of Google Ads without wasting money and your time.
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Our Google Ads And SEA Services at a Glance
Paid Search and Google Ads Services
Full Management
We offer all the services an Google Ads agency offers, without the added costs. We build the strategy, set up your account and your tracking, put everything in place and then manage your campaigns. This is the perfect option if you want to completely outsource the work and get the best results.
Google Ads Audits
If you need a checkup, to understand what is going on with your account, to know what you could do to optimize it and get better results… an audit is the best option. Our analysis is ultra detailed and action-oriented. From tracking to keywords targeting, but also geographic targeting, bid strategies… everything is reviewed.
Consulting
Many of our clients want to take full control of their Google Ads account but lack confidence or experience. As experts and trainers, we’re your best allies to help you build confidence, processes and develop new routines to monitor, optimize and develop your campaigns.
Tracking Optimization
Your conversions are paramount to your success. Without conversion tracking, and an accurate one, you just don’t know if your campaigns are generating results or not. We can help you create your tracking strategy and implement it, even a complex one with a CRM connection, for instance.
Automations and Dashboarding
We also help our clients make their Google Ads accounts more easy to manage and monitor, with custom scripts, dashboards and more. We develop strategies which match your needs, reality and the campaign types you prioritize.
ML for Advanced Bidding
For clients who want to go further and experiment new approaches, we now recommend to test custom Machine Learning approaches which use Gemini’s API within Google Cloud. The goal is to provide Google Ads’ AI more signals to optimize its targeting. The process can even be linked to a CRM for an even more precise approach.
Training
It has now been 10 years since we’ve been providing trainings to both experts from web agencies and in-house marketers of all levels. All our programs are custom and based on your precise requirements and needs.
Our Google Ads TrainingsAn Integrated Approach
As SEM (Search Engine Advertising (SEA) + Search Engine Optimization (SEO)) experts, we can develop strategies which integrate both your paid and organic efforts and visibility. The goal is to use your data at its fullest, learn and test from each channel, and prioritize your tactics based on your strengths and weaknesses. For instance, SEA helps identify the keywords with the best results. This data can allow you to develop better clusters, for instance.
Why Pragm is Qualified to Help You With Your PPC Efforts
PPC is Augustin’s first specialization in web marketing. He started professionally to create strategies and manage campaigns on Google Ads, Facebook Ads and other platforms in 2013. He continued this work in the various web agencies he worked at, before offering the same services at Pragm. Augustin is experienced with all the Google Ads campaign types, including Performance Max and even Google Shopping. In fact, he specialized in product feeds for years and implemented many dynamic ads solutions. He masters both the technical and marketing aspects of Google Ads.
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FAQ
Why hire a consultant instead of a web agency for my paid search services?
With consultants like us, you avoid useless costs and retainers. You also usually benefit from more experienced experts. Many of our clients decided to stop using web agencies services in order to get more control and transparency over their Google Ads account and budgets.
Should I absolutely use Google Ads?
No. And we’re always very transparent with our clients on the fact that the platform doesn’t work for everyone and all industries. If you are interested, you can contact us so that we can discuss if Google Ads could be a good option for you.
Should I hire you to manage or help me manage my account?
It all depends on your internal resources and your ability, and will, to manage your Google Ads efforts yourself. Some of our clients don’t have the time or interest in doing the work themselves, others became very good Google Ads users.
How much should I invest in Google Ads every month?
There are two elements to take into consideration: the budget you can invest and the one you need to use to achieve what you want. This is a delicate balance that we help you reach. Don’t forget that we can adjust your budget at any time based on the seasonality and your available means.
What differentiates your services?
Our experience, honesty, transparency, innovation and ability to integrate your campaigns with a broader SEM strategy. As former web agencies experts, we always want to make sure to stay away from what we hate from those structures and offer a more honest and transparent collaboration.
Will I be able to use the provided web analytics solution once you’ve done your job?
We can provide services on a regular basis to provide support. But if you want to be 100% autonomous and be able to handle the solution you chose and the data we built together, we need to pick a collaboration that aims at giving you all the tools and knowledge to do so. Trainings and/or dashboards may be needed, for instance.