Performance Marketing: SEO, GEO, SEA & Web Analytics Services
From interconnected holistic analysis or support to specialized services to address specific needs, we help you develop your SEO, GEO and SEA performances, as well as your data collection.
Work with usSome of Our Collaborators
Search Engines and AI Tools Performances Optimization
Search Engine Optimization (SEO)
You need a full diagnostic with clear insights and action items? You want some support for specific technical or content needs? We always make sure to offer services which precisely address our clients’ SEO needs and match their ability to actually take action with the means they have. From technical SEO to backlinks analysis, or semantic clusters, SEO personas… we do it all.
SEO ServicesAI Tools Visibility Optimization (GEO)
AI Overview, Gemini, ChatGPT… are tools that are now critical for your visibility as well as your clients’ decision making. You just can’t ignore those tools anymore, because if they don’t mention you, you are now invisible to a lot of your audience and lose opportunities. We help you audit your current performances and build strategies to actually get GEO (Generative Engine Optimization) results.
GEO ServicesPaid Search and PPC Campaigns
You want to take charge of your Google Ads and/or Microsoft Ads accounts and need assistance? You need to audit your accounts to know where you currently stand and how you could go further? Or you simply don’t know what to optimize anymore? We are here to audit, advise and create strategies so that you get the results you deserve. Custom Machine Learning and better conversion tracking is also on the table.
Google Ads and PPC ServicesGoogle Ad Grants
Google Ad Grant is an amazing tool that all eligible NGOs need to leverage. Whether you wish to set up a new account, help manage it or an audit to evaluate how it performs and how to optimize it, we’re a match. We’ve been working with Ad Grants accounts and NGOs for more than 10 years and are used to their challenges.
Ad Grants ServicesGoogle Analytics 4 (GA4) and Google Tag Manager (GTM)
If you don’t trust your GA4 data, want to audit it or just optimize your setup, we’re the right experts for you. We also help you customize your implementation in order to collect all the data you actually need from your website and/or app. We also optimize your GTM setup, including for Server-side and a potential transition to it.
GA4 and GTM ServicesBigQuery, Data Pipelines and Warehouses
We help you leverage the power of Google BigQuery for simple GA4 / Google Search Console / Google Ads exports, audits or data blending infrastructures potentially for data warehouses. Our goal is to make sure your data is integrated into your eco-system and can leverage the different bricks that compose it to take better decisions and create automations.
BigQuery and Data Engineering ServicesData Visualization, Reporting, Dashboarding and Analysis
If your data is not presented efficiently, it won’t help your team make proper decisions and understand what is going on. We help you build and optimize your dashboards and visualization tools, potentially within GA4. We can also lead analysis for special requests.
Dashboarding, Reporting and Analysis ServicesCross Approaches for Holistic Strategies
All the services listed in this page can be or are interconnected. Depending on your needs and operational reality, our approach can be holistic: ie evaluate, optimize, strategize your performances based on all your ecosystem. The goal is to chain your SEO, GEO, SEA and data collection strategies together for coordinated efforts going in one direction which take advantage of all your ecosystem to get the best results.
Contact usYou Can Also Get a Training
We don’t want our clients to rely on us forever and for everything. That’s why we’re always glad to train them so that they can take over the most critical tasks. We have been training marketers of all levels for more than 10 years. From SEO to GEO, without forgetting Google Analytics and Google Ads, pick the speciality or the tool you want to master. We will build a custom course for your needs.
Our TrainingsFAQ
Which kind of companies does Pragm work with?
We work with all sorts of companies, from NGOs to multinational corporations, as well as small and medium businesses. If the project is interesting and that there is a fit, we’re on board!
Which service do I need?
If you are unsure, we need to plan a call to discuss your vision, your frustrations as well as the needs you already identified. If you like, you can also use the AI tool present above to better understand your needs before a call with us.
What will Pragm’s team need when we start working together?
It varies based on the services you chose and what we offered you. We will need to have access to various solutions and tools, as well as some critical information. All the details will be shared with you during our exchanges.
When can Pragm start, when can I expect tasks to be completed?
It all depends on the services you are requesting, the seasonality and our abilities. This is another matter that we always discuss before going ahead with a new mandate in order to make sure the projected timeline fits your reality and expectations.
Can I decide on new services later during our collaboration?
Yes. At Pragm, we are very flexible. We have no problem with services mutating or new tasks being added if the financial aspects of it all are transparent and consented on both sides.
What are the results I can expect with your SEO, GEO or SEA services?
Unfortunately, there is no single and easy response to this question. We always tell our clients that any company promising specific numbered growth in these 3 fields simply lies. Nothing is ever guaranteed in the industry (especially in SEO and GEO). Projections and estimations can be built based on your historical data and some expected potential improvements, but we usually don’t like going that route. Even though we understand it is scary to spend energy and money in a collaboration with no clear and expected results, the nature of these activities are almost impossible to predict (because they depend on a lot of factors, often out of our and your control). By applying the best practices and by bringing innovation to your organization and processes, we trust that we can lead your company in the best direction you can go towards. Our vision is more about outcomes than numbers.
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