Pragm

Pragm trains marketing pros

Pragm trains marketers in the technical side of SEO, GEO, Google Ads and analytics through custom courses built around each team's goals.

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Our courses at a glance

7 Practices, 30 courses, One Flow

  • Beginner
  • Advanced
  • Specialized

Get visible

SEO

Technical, content and backlinks, built around your team's goals and stack.

6 courses · All levels

Works with

GEO, Google Ads, GA4 and GTM, BigQuery, Data Studio

GEO

Get your brand cited by AI assistants and AI search engines.

5 courses · All levels

Works with

SEO, GA4 and GTM, BigQuery, Data Studio

Google Ads

Conversion tracking, AI campaigns, Shopping and data analysis for your ad spend.

5 courses · All levels

Works with

SEO, Ad Grants, GA4 and GTM, Data Studio

Ad Grants

Use the $10,000 a month in free Google ads for non-profits and stay compliant.

3 courses · All levels

Works with

Google Ads, GA4 and GTM, Data Studio

Measure

GA4 and GTM

Reliable tracking: events, explorations, tags, the dataLayer and server-side GTM.

5 courses · All levels

Works with

SEO, GEO, Google Ads, Ad Grants, BigQuery, Data Studio

Store and report

BigQuery

Query raw GA4 and Search Console data with SQL, or run your data warehouse.

3 courses · Specialized tracks

Works with

SEO, GA4 and GTM, Data Studio

Data Studio

Dashboards your team can actually read, built in Looker Studio.

3 courses · All levels

Works with

SEO, Google Ads, Ad Grants, GA4 and GTM, BigQuery

I want to

Rank on Google

SEO · BigQuery

Get cited by AI

SEO · GEO

Write better content

SEO · GEO

Fix the technical side

SEO · GEO · GA4 and GTM · BigQuery

Run paid search

Google Ads · Ad Grants

Use Ad Grants (non-profits)

Ad Grants

Track and measure

GEO · Google Ads · Ad Grants · GA4 and GTM · BigQuery

Analyze data in depth

SEO · GEO · Google Ads · GA4 and GTM · BigQuery · Data Studio

Build dashboards and reports

SEO · Google Ads · Data Studio

SEO & GEO Training

SEO Training

Learn to run your own SEO, from technical fundamentals to advanced log analysis, this is a custom course built around your team's goals and technical stack.

Rank Higher: SEO Training

Generative Engine Optimization Course

Learn how to get your brand cited by ChatGPT and other LLMs. From technical bot accessibility to semantic content architecture and prompt tracking, this course is built around your starting point.

Get Cited: GEO Training

Google Ads Training

Google Ads Training

Transform your approach to paid search management through customized, practitioner-led training sessions. Skip generic online tutorials or the ChatGPT advice to focus on actionable stuff to optimize your ad spend.

Master Google Ads Course

Google Ad Grants Management

Learn to use your $10,000 per month of free Google Ads budget while staying compliant. This course is built by Augustin Delporte, tailored to your nonprofit team's capacity and objectives.

Use Ad Grants: Training

Marketing analytics courses

GTM & GA4 Training

Learn to collect reliable data, from GA4 and Tag Manager fundamentals to custom events, Explorations and server-side tagging. Agency level training by Augustin Delporte.

Master GA4 and GTM Course

BigQuery Training

This BigQuery course teaches you to query your own GA4 and Search Console data. Get insights you can’t get in the GA4 interface. This beats any generic free tutorial you can find on Youtube or withChatGPT.

Learn BigQuery Training

Data Studio Dashboard training

Learn to build Looker Studio dashboards on your own GA4, Search Console and paid data. Stop prompting Claude for every little thing. Spend your time on the commentary only you can write.

Build Dashboards Course

Need It Done, Not Just Taught?

Rent our expertise. Keep the skills. Pragm handles the heavy technical lifting in SEO, GEO and analytics while your team learns to run it. You get the right foundations, workflows and long-term strategy, so growth keeps compounding after we leave.

Work with PRAGM
SEO
GEO
SEAPPC
GA4GTM
BigQuery
Data Studio

SEO, GEO and Analytics Trainers for Marketing Teams

Since 2018, Pragm has trained more than 2,500 marketers and worked with more than 100 clients, from agency teams and first-time entrepreneurs to executives and non-profits. PRAGM trainers teach what they do every day. Augustin Delporte runs Google Ads, GA4 and BigQuery work for clients, and Myriam Jessier builds SEO and GEO strategies for them, so every lesson comes from practicing experts. Both trainers also teach professionally. They have lectured at universities, teach through Isarta, and train at conferences like BrightonSEO, which is why they can turn technical topics into steps a marketer can follow right after the course is over..

Meet the PRAGM Team

FAQ

Who are Pragm trainings for?

We train teams of all sizes across every industry. From web marketing specialists, developers, and agency teams to corporate executives, entrepreneurs, and content creators, our custom programs adapt to any technical background.

How much do your courses cost?

Since all our trainings are custom built, our courses’ prices vary based on your needs and requirements. Book a call with us to discuss your goals and needs.

Can we use a grant to fund our training?

If your company is eligible and based in Canada, yes. Pragm is registered in Quebec.

What is Pragm’s experience and expertise in training people?

Augustin and Myriam combine active field expertise with extensive academic background. As university lecturers, Isarta teachers, and frequent trainers at major conferences like BrightonSEO, they have upskilled hundreds of agency teams and industry professionals across North America and Europe.

You offer so many courses, which one should I choose?

Let’s talk! Reach out to schedule a free, no-obligation strategy call where we’ll assess your team's goals and map out a custom training plan.

Do you provide certifications?

We are not a certified training center, but we can deliver certificates of training completions.

How much time do we need to be trained and where do your courses take place?

We build custom programs based on your goals and needs. The training duration and location need to be decided following our assessment. We prefer online sessions, but on-person trainings are possible depending on our availability.

What tools are required for your courses?

For a training dedicated to a tool, you will need to be able to access and use this specific solution. For other topics, we customize our courses based on the solutions you are interested in and that you want to learn to use.