SEO
Technical, content and backlinks, built around your team's goals and stack.
Works with
GEO, Google Ads, GA4 and GTM, BigQuery, Data Studio
Pragm trains marketers in the technical side of SEO, GEO, Google Ads and analytics through custom courses built around each team's goals.
Contact us7 Practices, 30 courses, One Flow
Get visible
Technical, content and backlinks, built around your team's goals and stack.
Works with
GEO, Google Ads, GA4 and GTM, BigQuery, Data Studio
Get your brand cited by AI assistants and AI search engines.
Works with
SEO, GA4 and GTM, BigQuery, Data Studio
Conversion tracking, AI campaigns, Shopping and data analysis for your ad spend.
Works with
SEO, Ad Grants, GA4 and GTM, Data Studio
Use the $10,000 a month in free Google ads for non-profits and stay compliant.
Works with
Google Ads, GA4 and GTM, Data Studio
Measure
Reliable tracking: events, explorations, tags, the dataLayer and server-side GTM.
Works with
SEO, GEO, Google Ads, Ad Grants, BigQuery, Data Studio
Store and report
Query raw GA4 and Search Console data with SQL, or run your data warehouse.
Works with
SEO, GA4 and GTM, Data Studio
Dashboards your team can actually read, built in Looker Studio.
Works with
SEO, Google Ads, Ad Grants, GA4 and GTM, BigQuery
I want to
Rank on Google
SEO · BigQuery
Get cited by AI
SEO · GEO
Write better content
SEO · GEO
Fix the technical side
SEO · GEO · GA4 and GTM · BigQuery
Run paid search
Google Ads · Ad Grants
Use Ad Grants (non-profits)
Ad Grants
Track and measure
GEO · Google Ads · Ad Grants · GA4 and GTM · BigQuery
Analyze data in depth
SEO · GEO · Google Ads · GA4 and GTM · BigQuery · Data Studio
Build dashboards and reports
SEO · Google Ads · Data Studio
Learn to run your own SEO, from technical fundamentals to advanced log analysis, this is a custom course built around your team's goals and technical stack.
Rank Higher: SEO TrainingLearn how to get your brand cited by ChatGPT and other LLMs. From technical bot accessibility to semantic content architecture and prompt tracking, this course is built around your starting point.
Get Cited: GEO TrainingTransform your approach to paid search management through customized, practitioner-led training sessions. Skip generic online tutorials or the ChatGPT advice to focus on actionable stuff to optimize your ad spend.
Master Google Ads CourseLearn to use your $10,000 per month of free Google Ads budget while staying compliant. This course is built by Augustin Delporte, tailored to your nonprofit team's capacity and objectives.
Use Ad Grants: TrainingLearn to collect reliable data, from GA4 and Tag Manager fundamentals to custom events, Explorations and server-side tagging. Agency level training by Augustin Delporte.
Master GA4 and GTM CourseThis BigQuery course teaches you to query your own GA4 and Search Console data. Get insights you can’t get in the GA4 interface. This beats any generic free tutorial you can find on Youtube or withChatGPT.
Learn BigQuery TrainingLearn to build Looker Studio dashboards on your own GA4, Search Console and paid data. Stop prompting Claude for every little thing. Spend your time on the commentary only you can write.
Build Dashboards CourseRent our expertise. Keep the skills. Pragm handles the heavy technical lifting in SEO, GEO and analytics while your team learns to run it. You get the right foundations, workflows and long-term strategy, so growth keeps compounding after we leave.
Work with PRAGMSince 2018, Pragm has trained more than 2,500 marketers and worked with more than 100 clients, from agency teams and first-time entrepreneurs to executives and non-profits. PRAGM trainers teach what they do every day. Augustin Delporte runs Google Ads, GA4 and BigQuery work for clients, and Myriam Jessier builds SEO and GEO strategies for them, so every lesson comes from practicing experts. Both trainers also teach professionally. They have lectured at universities, teach through Isarta, and train at conferences like BrightonSEO, which is why they can turn technical topics into steps a marketer can follow right after the course is over..
Meet the PRAGM TeamWe train teams of all sizes across every industry. From web marketing specialists, developers, and agency teams to corporate executives, entrepreneurs, and content creators, our custom programs adapt to any technical background.
Since all our trainings are custom built, our courses’ prices vary based on your needs and requirements. Book a call with us to discuss your goals and needs.
If your company is eligible and based in Canada, yes. Pragm is registered in Quebec.
Augustin and Myriam combine active field expertise with extensive academic background. As university lecturers, Isarta teachers, and frequent trainers at major conferences like BrightonSEO, they have upskilled hundreds of agency teams and industry professionals across North America and Europe.
Let’s talk! Reach out to schedule a free, no-obligation strategy call where we’ll assess your team's goals and map out a custom training plan.
We are not a certified training center, but we can deliver certificates of training completions.
We build custom programs based on your goals and needs. The training duration and location need to be decided following our assessment. We prefer online sessions, but on-person trainings are possible depending on our availability.
For a training dedicated to a tool, you will need to be able to access and use this specific solution. For other topics, we customize our courses based on the solutions you are interested in and that you want to learn to use.