GEO Training and Courses
Myriam is a leading authority on Generative Engine Optimization (GEO)—also known as AEO or AIO. A featured speaker at global conferences and industry publications, she shapes and tracks client AI search strategies alongside Augustin. As specialists in content, technical search, and brand reputation, we have the exact toolkit to help you catch the GEO wave. Whatever your starting point or business objectives, we'll help you elevate your strategy.
Contact UsOur GEO Trainings at a Glance
GEO Advanced Trainings for Every Level
Generative Engine Optimization for Beginners
GEO is an evolving field with unique requirements. And it’s always moving, meaning that what was true a year ago, might not be anymore. That’s why a GEO beginners course may be the best way to kick start your journey in this sphere. Learn from experts in the field, veteran trainers, who are actively implicated in the industry. What our GEO beginner’s courses can include:
- Introduction to how LLMs retrieve content (RAG)
- Review what signals matter the most
- Key content / semantic concepts for GEO
- How to optimize a page
- Technical introduction to GEO
- Introduction to prompt tracking
- Why backlinks matter
Advanced GEO Courses
If you already have some knowledge in GEO and want to dive into specific topics or develop new skills, our advanced courses are for you. We trained specialists from all backgrounds, industries and of all levels. From SEO specialists to in-house corporate or web agency teams as well as entrepreneurs and writers, we thrive on building courses which match your specific requirements. What our GEO advanced trainings can include:
- In-depth GEO entities analysis
- How to run a query fan-out analysis
- Conduct a complete GEO audit
- In-depth technical GEO
- Use AI and different tools to build / conceptualize your content
- Techniques to optimize for RAG
- Advanced link building approaches for GEO
- Expert content strategies for GEO
Technical GEO Courses
AI tools use bots with many limitations. Rendering, robots.txt directives, page load… are many technical factors which impact GEO. And, even though there are many similarities with SEO, there are key differences that you need to know about. Our technical GEO courses give you the exact knowledge needed to optimize your site so AI crawlers can seamlessly access, extract, and utilize your content during the RAG process. What our technical GEO trainings can include:
- How to optimize discoverability and indexability of your content
- Rendering
- Page load optimization
- Sitemaps / llms.txt files
- Headers and other technical tags which matter
- Schema microdata for GEO
GEO Content Courses
Content structure, semantics, and entities are the cornerstone of GEO. As a writer or content manager, mastering these concepts is essential to ensuring your content gets cited and surfaced by LLMs and AI search engines. We provide GEO content courses which help you learn how all of this works with very practical examples, exercises and tools / techniques. What our GEO content trainings can include:
- Prompt analysis
- Entities and how to use them
- How to structure content for GEO
- FAQs and query fan-out
- Headers and other tags
- Content strategies for GEO
Tracking for GEO Training
In order to know what works and what doesn’t, and how your visibility evolves, you need to have a good tracking in place. When it comes to GEO, we’re talking about prompts, mentions and sources. And it can be a complex matter. Our GEO tracking course breaks down exactly how measurement works in the AI era. You’ll get clear, practical guidelines on using the latest tools to capture accurate, actionable data. What our tracking for GEO courses can include:
- Key GEO tracking concepts
- How to choose your prompts
- Introduction to tracking tools
- Detailed tools courses
Why Should You Be Trained by Pragm to Learn GEO
Led by Myriam’s major implication in the field, we provide innovative, always up-to-date and effective approaches to GEO. We do GEO, we don’t simply teach it. We know what works, what doesn’t. Combined with our experience as veteran trainers. Our GEO courses will help you understand how it works, what you should focus on and effective techniques / tools to achieve your goals.
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FAQ
Why are your GEO courses better than an online course offered on Udemy or other platforms of that type?
We offer custom GEO trainings which are led by specialists that you can interact with. This is the best way to learn fast and efficiently.
Do your GEO courses always include exercises and real life examples?
Yes, we really believe that putting in practice what you learn is critical for the process. However, you have the final say! But yes, it is important to include exercises, especially if they apply to your actual everyday tasks or your projects.
Can I get a grant?
Yes, but conditions apply. Like all our trainings, our GEO courses can be partially offered with a grant in Canada, if you qualify and if you are a Canadian company.
Are the GEO training sessions recorded?
Yes, as long as the sessions are hosted on Google Meet or your preferred recording-enabled platform. We believe that the sessions should be focused on the course and interacting with your trainer and that you should be able to review all the GEO knowledge you were exposed to later, at your own pace, and when it is the most relevant.
Can you provide GEO training in our offices or our conference/event?
Yes. Like most web marketing topics, GEO is a wonderful topic to teach online, in videoconferences. Upon special requests, we however do take part in events, special in-person workshops and more.
I don’t know which GEO course to choose? What should I do?
We just need to discuss what you’re looking for and your needs! Contact us so that we can take the time to assess it all.
I don’t know how much time a GEO course should take. Can you tell me?
It all depends on the GEO skills you want to learn and all the topics you want to cover. We provide 2h courses, as well as 15h training programs!
Do you offer custom GEO trainings which don’t really align with what you mention in this page?
Yes. All our GEO courses are custom. Which means that we can discuss the perfect program for your specific needs - technical matters for developing teams, entities and content structuration for writers… The sky is the limit.
What are the GEO tools you teach with?
We use many GEO tools, and our gearbox constantly evolves. But the truth is that we can adapt our courses to almost any tool you want based on your requirements. Additional costs or permissions to access your account(s) may be required.