GA4 and GTM Trainings
Myriam and Augustin have been training experts of every level with Google Analytics 4 (GA4) and Google Tag Manager (GTM) for more than a decade now. We are both advanced users and use the tools everyday. We love to teach and share our experience and expertise to show you how to use the two platforms, configure and customize them up, and take full advantage of their different features. Our custom GA4 and GTM courses are focused on the skills and features you want to know better and need to leverage for your everyday work. They always incorporate demonstrations and exercises to let you practice and make sure you fully understand the concepts we review.
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Expert Google Analytics 4 Trainings
GA4 for Beginners
Google Analytics 4 is a complex tool. If you are not confident with the way it works, want a full refresh… or if you simply are starting to use it, a beginner's training is the best option for you. Every beginner GA4 training is customized based on your needs, the property you have access to and the data you want to focus on. What our Google Analytics beginner’s trainings can include:
- Introduction to Google Analytics 4 key features
- Google Analytics 4 installation and settings
- GA4 users management
- Consent management and GA4
- Standard reports tour
- Standard reports and UI customization
- Introduction to Explorations
- Set up data filters
- Key metrics and dimensions, overview of the data you have access to
- Campaigns tracking and UTMs
- Introduction to events and key events
Advanced Users
For experts and marketing specialists who are already comfortable with GA4 but want to improve their skills or proficiency with the tool, we also offer custom advanced training. Google Analytics packs a lot of advanced and sometimes niche features that can help you collect more precise or customized data. Some complex analysis tools, such as the Explorations, are also crucial to access to some information. Our advanced courses target those different topics. What our Google Analytics advanced trainings can include:
- Learn to use Explorations (we can focus only on the techniques which are of interest to you)
- How to use Custom dimensions, metrics and user properties
- Set up Custom channel groupings
- Cross domain tracking
- Introduction to conversion attribution
- Audiences and advertising features
Data Analysis
We also want to provide trainings which will be USEFUL to you. One feedback that we often hear from marketers who start with the tool is that they want to see more data analysis with actual demos and exercises. That is why we also offer data analysis courses focused on the different tools available to access and leverage your GA4 data. What our Google Analytics data analysis trainings can include:
- Mapping of the information the standard reports can provide
- Custom standard reports ideas
- Explorations techniques analysis with examples and exercices
- Some advanced Explorations examples
- Google Data Studio dashboards with GA4 data sources
- BigQuery for more precise and advanced analytics
Dashboarding
If your focus is purely on making your GA4 data more accessible and attractive, leverage data story telling and make your analysis more shareable, our Data Studio courses will provide the knowledge you need. Our Google Data Studio trainings can be 100% dedicated to how to showcase your Google Analytics 4 data.
Why Should You Be Trained by Pragm to Better Use GA4 or GTM
We both have more than 10 years of experience using these two tools. GTM is actually Augustin’s favorite tool. Besides using them everyday, we help clients set them up, customize them… for all types of usages (e-commerce, lead generation, for PWA…). With all that expertise, and the hundreds of hours of training we provide every year, we are the best teachers to vulgarize and power through the knowledge you need to achieve your goals and address your needs.
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FAQ
Why should I choose one of Pragm’s trainings instead of online courses?+−
Our custom trainings are tailored based on your needs and data. They also allow direct interaction and communication with your teacher (Myriam or Augustin). They provide therefore the most efficient way to learn how to use GA4 or GTM, which are complex tools that online premade / canned courses rarely completely cover.
Do I need to learn how to use GTM if I use GA4?+−
No. Google Tag Manager is a super useful tool, especially if you use Google Analytics. But you don’t need to use it.
Can your GA4 and GTM trainings be subventioned?+−
Yes, but only in Canada. Pragm is incorporated in Quebec. From our experience, only Canadian companies can thus get financial help when training from us. If you are eligible, we can assist you in your subvention requests, as this is something we often do.
Are your GA4 and GTM trainings only online?+−
We prefer organizing our training sessions online, using Google Meet or the platform of your choice. In person sessions are possible though, contact us for more details. By experience, GA4 and GTM trainings being very technical, online training is however the best option.
How do I know if I should choose a beginner or advanced course?+−
This is a question we always get! We should talk about it so that we can assess your current level and what you need to learn or improve. This is not about your ego, but really about the knowledge that you will need to better handle Google Analytics 4 and/or Google Tag Manager.
How long your GA4 and GTM trainings typically last?+−
It obviously depends on all the topics you want to cover, as well as the exercises you need. We tend to avoid training sessions of over 2 hours. And 3h trainings are usually a minimum to be able to make a difference on your GA4 and GTM usage and expertise. Our courses are custom designed, contact us to decide!
Do your courses include exercises?+−
Yes. Except for programs that are purely theoretical. But we really believe that exercises and demonstrations are needed so that you fully understand how Google Analytics 4 and Google Tag Manager work.
Are your trainings recorded?+−
Yes. If we use Google Meet, we provide the recordings by default. If you want to use your own video conference system, you will be responsible for the recording of the sessions.